The PRO-LC Physician of the Year Award, the highest honor
given by our organization, is awarded annually to a physician
(or practice) in recognition of "outstanding advocacy
which supports, promotes, and protects breastfeeding."
The 2007 award recipient
is Delaware Valley Women’s Care in Drexel Hill, PA . (View
Press Release).
The recipient is selected by the PRO-LC Board of Directors;
nominations are sought from the general PRO-LC membership.
Criteria considered, when determining who should receive
this distinction, include:
Is the physician knowledgeable about current breastfeeding
management practices?
Does the physician make appropriate referrals (to
IBCLCs or a support group) for lactation issues?
Is the doctor receptive to information and research
provided by IBCLCs?
Does the physician promote breastfeeding among his/her
colleagues (through lectures, grand rounds, or in other
ways)?
Do patients report that their doctor is supportive
of their breastfeeding goals?
Does the office setting (posters, freebies, magazines)
promote breastfeeding - and support the WHO Code [regarding
ethical marketing of breastmilk substitutes]?
The Physician of the Year addresses PRO-LC at its member
meeting in January, when the recipient receives a framed
certificate memorializing the award. Recipients are also
given lifetime memberships in PRO-LC, one year memberships
in ILCA (International Lactation Consultant Association)
and the Academy of Breastfeeding Medicine, a copy of the
11th edition of Hale's Medications and Mother's Milk,
and a copy of the Philadelphia Breastfeeding Resource
Handbook (a.k.a. "The Pink Book").
Recipients of the PRO-LC Physician of the Year include:
Kids First, Coatesville
[award given to entire practice]
Bruce Tilton, MD
Joan Magee, MD
1998
Society Hill Pediatrics,
P.C.[award given to entire practice]
Janet Crino, MD
Shea Conley, MD
Cynthia Hill, MD
M. Bidi McSorley MD
Elizabeth L. Robbins, MD
Beverly Viscusi, CRNP
If you are a PRO-LC member who knows a physician or practice
worthy of the distinguished PRO-LC Physician of the Year
Award, nominations are accepted year-round. Please use
the following form to submit your nomination to the PRO-LC
Board of Directors.